Have you ever wondered why women are attracted to men with darker skin, while men prefer fair-complexioned females? Well, the attraction is driven by preferences based on moral assumptions, says a study.
Researchers from the
On the other hand, men prefer fair-complexioned women. In fact, more men would instinctively prefer
The study was conducted on the basis of 2,000 advertising photographs of men and women, as models were considered the most attractive people of their races and genders.
“What the research shows is that our aesthetic preferences operate to reflect moral preferences. Within our cultures, we have a set of ideals about how women should look and behave. Lightness and darkness have particular meanings attached to them and we subconsciously relate those moral preferences to women and men” - said the study’s lead author
According to the researchers, many judgments about beauty are made at a conscious level - such as about leg length, height, weight and the shape of the nose as well as the mouth. But, other physical attractiveness ideals, including complexion, are made at the subconscious level.
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